Welcome to better results
Welcome to better results
Integrate the power of data-driven marketing with digital and other marketing channels. Leverage direct mail’s physical power to inspire stronger engagement and action, whether your campaign focuses on acquisition, retention, loyalty, upselling or a product launch.
Contact an expert![Target with greater precision](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/house_1x.jpg)
Target with greater precision
Access your next best customers by neighbourhood, by postal code or connect one-to-one with targeted address intelligence.
- Action deep insights about consumers’ lifestyles, interests and behaviours.
- Access billions of available data points across Canada – while protecting individual privacy.
- Drill down to find people who buy clothes online, just moved, drive mid-size cars and much more…
![Target broadly to customers who match your preferred geographic profile using postal walks of about 500 addresses.](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/wtbr-infographic_1a_1x_en.jpg)
![Prospect precisely. Each postal code contains an average of 20 addresses and hundreds of data points.](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/wtbr-infographic_1b_1x_en.jpg)
![Speak one to one and access hundreds of data points that come with the postal code.](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/wtbr-infographic_1c_1x_en.jpg)
Sources: Postal Code Targeting
Marketing to millennials, Gen-Xers and boomers just got easier. Our guide, Generation Gap: Connecting Brands and Customers of All Ages shares
the latest research on the media and messaging they best respond
to and how life stage affects their preferences.
Get e-bookGet longer lasting impact
Our brains pay more attention to direct mail because it’s tactile. And it triggers significantly higher activity in the brain’s motivation centre – perhaps that’s why it has one of the highest response rates of all media.
![Influence consumers with touch](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/influence_consumers_with_touch_en.png)
![74% of consumers notice direct mail and 67% read it.](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/wtbr-infographic_2a_1x_en.jpg)
![Direct mail = a 20% motivation response which means that they are significantly more likely to act on your message.](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/wtbr-infographic_2b_1x_en.jpg)
Sources: Canada Post. Breaking Through the Noise; A Bias for Action, 2015
Get better results with millennials
in your next campaign.
Watch webinar![Amplify your marketing mix](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/amplify_your_marketing_mix_en.png)
Amplify your marketing mix
Create campaigns that drive more consumers to act. Integrate direct mail with other channels and boost engagement and action. It’s proven to drive in-store visits and online engagement.
Sources: Canada Post.Connecting for Action: A neuromarketing look at how direct mail integrates with digital advertising, 2016
![Integrated direct mail and digital campaigns elicit 39% more consumer attention.](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/wtbr-infographic_3a_1x_en.jpg)
![40% of Canadians keep catalogues for at least a month, creating a lasting presence that builds brand recognition and ultimately drives action.](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/wtbr-infographic_3b_1x_en.jpg)
Sources: Canada Post. Breaking Through the Noise; A Bias for Action, 2015
You may be eligible for a special offer. Get in touch today and get better results from your marketing efforts.
Contact an expertFind the direct mail product that works best with your campaign goals.
![Canada Post Smartmail Marketing](/cpc/assets/cpc/uploads/campaigns/2018/05-power-of-address/smm_logo_en.png)