7 easy ways to add direct mail to your marketing mix

CONNECT AND OPTIMIZE DIGITAL AND DIRECT MAIL ACTIVITIES
If you’re already doing direct mail – coordinate it with your digital activities for greater conversion.
START SMALL WITH MVP TESTING
Testing is a great way to understand the role direct mail can play in your business. Create a minimal viable product to start testing hypotheses and use affordable direct mail formats like postcards.
AMPLIFY YOUR DIGITAL CONTENT WITH PHYSICAL MAIL
We often forget that content isn’t just digital. Take your best performing content and turn it into something physical. After all, direct mail is content too. Think about it like your physical Instagram feed or your favourite Pinterest board. Digital is constantly impacting analog design trends and vice versa. Take advantage of this for compelling content adaptation.
TRY RETARGETING CUSTOMERS WITH MAIL
You’re only a pixel away from recapturing digital interest in your website or e-commerce store. Using pixel tracking you can leverage customer data to retarget people at home with direct mail.

SAMPLE YOUR PRODUCTS WITH SUBSCRIPTION BOXES
There’s a whole industry built around sampling subscription boxes. People love trying new things. An easy way to start using direct mail is to get a sample of your product or service into the consumer’s hands.
USE DIRECT MAIL TO NURTURE HIGH VALUE CUSTOMERS
With so many brands competing for attention and share, the idea of loyalty is out of date. Retention is now the name of the game. Everything we do is about attracting and maintaining consumer interest and desire. Use direct mail to nurture your high value customers.
ENHANCE YOUR UNBOXING EXPERIENCE
Don’t have the resources to jump into paid direct mail quite yet? Piggyback on order fulfillment with physical content that will add to the unboxing experience and emotional connection. In the same way you focus on shelf-back, think box-out too.

Getting started with direct mail – Infographic