Meet the 2024 Tales of Triumph Small Business Contest winners

3 minute read

Each year, the Canada Post Small Business Tales of Triumph Contest showcases the resilience and ingenuity of Canadian entrepreneurs.

Small business owners from across Canada share their unique journeys, demonstrating their unwavering passion, innovative solutions and remarkable ability to overcome challenges. From among thousands of entries, 5 winners from 5 categories were chosen.

Get ready to be inspired by the 2024 Small Business Tales of Triumph Contest winners.

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Le Club: Customer Connection category winner

Le Club isn’t just a store, it’s a lifestyle destination for modern active Canadians. What began as a passion project – a cycling-café designed to fuel a community of runners and cyclists – has blossomed into a thriving hub for those who embrace “l’art de vivre”.

Today, the Montreal-based brand pairs its curated selection of premium, aesthetically driven activewear, available both online and in their stylish store, with a vibrant community space. Fueled by home-roasted coffee and a shared love of movement, Le Club has cultivated a loyal following drawn to their unique blend of style, sweat and social connection.

Canada Post is a strategic partner that allows us to deliver efficiently and quickly across Canada. Their reliability and accessibility are invaluable to our small business.

Christophe Perreault

Le Club

Red Rebel Armour: Doing Good category winner

Consider Red Rebel Armour a social movement disguised as a streetwear brand. The Winnipeg-based, Indigenous-led brand empowers Indigenous communities by blending striking Anishinaabe aesthetics with contemporary streetwear, creating a powerful statement on identity, resilience and pride.

Red Rebel Armour operates as a social enterprise, providing meaningful employment opportunities for Indigenous individuals re-entering society. By choosing Red Rebel Armour, shoppers are directly contributing to a mission of cultural preservation, community empowerment and social justice.

Without a reliable shipping partner like Canada Post, we wouldn’t be able to increase our impact, raise our awareness, create more jobs, or generate additional revenue. Canada Post is a crucial part of our operations.

Sean Rayland-Boubar

Red Rebel Armour Inc.

Mindful FÜD: Going Green category winner

Mindful FÜD is sweetening the future with their flagship product, BeeMindful Hunnie, a certified organic honey alternative. They craft rescued apples into a delicious and sustainable sweetener with an eye toward making people more mindful of the food they eat (as the name implies).

With a goal of being the first vegan honey alternative made from rescued apples, this Vancouver-based brand is tackling food waste head-on without compromising on taste – proving that sustainability and flavour can not only coexist but thrive together in a delicious future.

I’ve been using Canada Post since I started my business, and I feel like they are part of my story.

Venessa Stonehouse

Mindful FÜD

Rude Mama Hot Sauce: Rising Stars category winner

Think of Rude Mama Hot Sauce as a passport to the heart of Vietnamese cuisine and a tribute to the strength of women. Inspired by a traditional recipe from Central Vietnam, each bottle bursts with authentic, fiery flavour – a taste of home the brand loves to share with the world.

The Toronto-based brand wins customers over with the heat of their hot sauce, but the real fire generates from the passion, heritage and the bold spirit of the women who inspired it.

Having Canada Post as a shipping partner makes all the difference for us. It’s a relationship every business should have.

Viet Anh Nguyen

Rude Mama Hot Sauce

Cedar Valley: Staying Power category winner

What started as a high school project by founder Ameen Fadel, fueled by a government grant and family recipes, has blossomed into a national snacking sensation. Inspired by their Lebanese heritage, Cedar Valley crafts deliciously authentic pita chips.

The mother-son team’s journey has taken them from a single farmers’ market stall to the shelves of more than 2,000 stores including Sobey’s, Whole Foods and Costco. But their commitment goes beyond great taste; the Windsor-based brand partners with local organizations to provide opportunities for newcomers, women and minorities.

One of the biggest challenges with shipping is ensuring packages reach customers safely. With Canada Post being so reliable and trusted, I have no doubt that once our packages leave the door, they will be delivered as promised. This really gives us peace of mind.

Surria Fadel

Cedar Valley

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