Over the past few years, life as we know it has been upended.
Canadians have adapted by embracing new behaviours and values that now shape their shopping choices. As a result, customer-brand relationships are experiencing a shakeup, and brands are being thrust into uncharted territory.
Discover what today’s online shoppers want
We surveyed 5,000 Canadians to find out how their expectations have changed. Our findings – featured in our new report, Thriving in the new normal – will help you refine and redefine your approach to attracting, converting and retaining Canadian online shoppers.
Read it to find out:
- How Canadian online shoppers have changed
- The seven shopper segments of the new normal
- How to master your ecommerce purchase journey
- How brand loyalty is earned today